If you ever leave your residence depending on where you live ads can be everywhere even on the smallest things. The author tells us that "no longer are ads confined to the usual places". Commonly you can see them at gas stations, banks, malls, public transportation,etc. Especially the one idea that I think is significant is a company called VideoCarte which installs interactive screens on supermarkets carts so that you can see ads while you shop because who would have thought of such technology. It changes how ads or commercials are looked upon. In the future we might be accustomed to view them as part of everyday life. We do today but it might get worse years from now.

              The author  pints out that "increase in commercial advertising has happened steadily and relentlessly that we haven't quite wakened up to the absurdity of it all." I pointed out how we might view ads in the future and how it might get worse. because if you realize and my personal experience my evidence would be that if you go to a Mcdonalds and make a survey on all the people eating in there I know most would say that they saw Mcdonalds on TV or they picked the latest coupon special. It's almost like a bad bandwagon.


             The gas station on where I go to is large and now as I stand filling the car with gas I don't just see paper ads but also interactive screens full of commercials. The meteorologist airship now also has a screem. Even a company called Fresh Direct has a big screen on top. This seems to be the beginning of more things to come so who knows what the future will hold in store for commercials and ads.